Tackling Counterfeit Goods on E-Commerce in Vietnam

E-commerce has become a major channel for counterfeits in Vietnam. Brand owners can combine platform tools with legal enforcement to reduce infringement at scale.

Platform takedowns

Major marketplaces operate notice-and-takedown and brand-protection programmes. A rights holder with a valid Vietnamese registration can report listings and have infringing offers removed — the fastest first step, though sellers often relist.

Administrative and customs action

For persistent or large-scale sellers, administrative measures (inspection, seizure, fines) target the source, and customs recordal helps intercept imported counterfeits at the border. These reach beyond a single listing to the supply chain.

Evidence and strategy

Effective action rests on evidence — test purchases, notarised captures of listings and, where needed, expert assessments. A combined approach (takedowns for speed, administrative/customs action for the source, and civil claims for damages) delivers the best commercial outcome.

Frequently asked questions

Can I remove counterfeit listings in Vietnam?

Yes — use platform notice-and-takedown with a valid registration; pair it with action against repeat sellers.

How do I stop the source, not just listings?

Use administrative measures and customs recordal to target sellers and imports.

What evidence is needed?

Test purchases, notarised captures of listings and, where needed, expert assessments.

How LTV Law helps

LTV Law runs takedowns and administrative, customs and civil enforcement against online counterfeits. See our enforcement guide or contact our team.

This article is for general information only and does not constitute legal advice.