Notifying and Registering Sales Promotions in Vietnam

Sales promotions such as discounts, gifts, and prize-based programmes are common marketing tools in Vietnam. Under the Commercial Law and its implementing rules, traders running promotions must in most cases notify or register the campaign with the competent state authority, usually the Department of Industry and Trade, before it begins.

Notification versus registration

The procedure depends on the type of promotion. Simpler campaigns generally require a notification, while promotions involving an element of chance require prior registration and closer oversight.

• Notification: applies to many standard forms, such as discounts and free gifts, filed with the provincial Department of Industry and Trade.
• Registration: applies to promotions determined by lot or chance, which require approval before the campaign runs and reporting afterwards.
• Multi-province campaigns and certain nationwide programmes may involve the central authority.

Compliance points

The rules cap the maximum value and duration of certain promotions and require clear disclosure of the promotion terms to customers. Traders should observe:

• The statutory limits on discount rates and the value of promotional goods.
• Clear terms, including the promotion period, eligible goods, and conditions.
• Record-keeping and, for prize promotions, reporting of results and handling of unawarded prizes.

Consequences of non-compliance

Running a promotion that should have been notified or registered without completing the procedure, or breaching the value or disclosure rules, can lead to administrative penalties. Completing the filing in advance keeps the campaign on a sound footing.

Frequently asked questions

Which promotions need registration rather than notification?

Promotions where the outcome is determined by chance, such as lucky-draw programmes, require prior registration; many other forms need only notification.

Where is the filing made?

Filings are usually made with the provincial Department of Industry and Trade where the promotion takes place, with the central authority involved for certain wider campaigns.

Is there a limit on discount levels?

Yes. The Commercial Law and its regulations set maximum values for discounts and promotional goods, with limited exceptions during designated periods.

How LTV Law helps

LTV Law reviews promotion terms, prepares notifications and registrations, and advises on statutory limits and reporting; to plan a compliant campaign, contact our team.

This article is for general information only and does not constitute legal advice.